At the dawn of the nineties, almost ten years before Naomi Klein's hit No Logo, Rautureau fights against the tyranny of brands. But in singular, clever, and off-the-wall ways. On the basis of a simple look, No Name makes the Sneaker Planet lose its mind. Here, the brand is no priority, only the product matters.
The sneaker No Name and its platform, often copied but never reached, makes the women 5 centimeters taller and even more stylish. Quickly, the Plato Sneaker becomes a rallying symbol for all those claiming the democracy of cool.
Twenty years later, No Name hasn't aged at all. Even better, the sneaker always has a head start on its rivals, unable to compete with this condensed simplicity. Less is more and even more in No Name.